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We propose a simple approach to treatment effect estimation that is valid when the
number of time periods is small and the parallel trends condition is violated due to the
presence of interactive fixed effects. We show that if there are time-varying covariates that
are linear in the same factors as the outcome variable, we can estimate not only the usual
dynamic average treatment effects on the treated, but we can also separate the effect of
treatment into different causal channels. The asymptotic properties of the estimator are
established and their accuracy in small samples is investigated using Monte Carlo simula-
tions. The procedure is illustrated using as an example the effect of increased trade com-
petition on firm markups in China. We estimate that about half of the impact of China’s
entrance into the WTO on markup dispersion came from the changes in industry-level
productivity.