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A Political Campaign Field Experiment on Engaging Female Voters in India

Sat, September 1, 4:00 to 5:30pm, Marriott, Salon J

Abstract

We present the design of an experiment that studies the general equilibrium effects of a political campaign. We partner with a political party to cross-randomize (either directly or indirectly) three treatments across 690 political constituencies across 8 large cities in India. First, we study the effect of female political reservations. Second, the effect of a new campaign designed to target female voters. Third, the effect of a female canvasser. We study the effects of these on electoral outcomes, political participation by gender, as well as the strategic responsiveness of other political parties. The experiment is complete and we have started analyzing data.

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