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Session Submission Type: Created Panel
These papers explore the emotional and attitudinal effects of online and offline political advertising.
Ads for Anyone: The Facebook Ads of Candidates, PACs and non-Traditional Actors - Galen Stocking, Pew Research Center; Patrick van Kessel, Pew Research Center; Adam G. Hughes, Pew Research Center
Commercial Advertising and Political Attitudes: Experimental Evidence - Ethan Porter, George Washington University
Measuring Emotional Responses to Negative Commercials - Kim L. Fridkin, Arizona State University; Patrick Kenney, Arizona State University
Political Advertising Online and Offline - Erika Franklin Fowler, Wesleyan University; Michael M. Franz, Bowdoin College; Gregory John Martin, Stanford University; Zachary F. Peskowitz, Emory University; Travis N. Ridout, Washington State University