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In recent years, government policies in Hungary as well as Poland have drawn increasing concerns about democratic backsliding within the European Union. Yet until now, other European Union (EU) member states have not reacted strongly: despite invocation of article 7 against both countries (for breaching the European Union’s founding values), consequences for either country have been minimal. Why do we observe democratic erosion within individual countries without much, if any, destabilization within the EU as a whole?
One possible explanation is that political actors and publics in other member states have been slow to change their general beliefs about these countries and their governments, because media coverage of those countries has changed little. This paper tests this possibility by analyzing the depiction of Poland and Hungary in leading newspapers in the five largest EU member states: Germany, France, the United Kingdom, Italy, and Spain. Across these member states, I compile a unique corpus of tens of thousands of articles mentioning the two countries, and leverage new developments in machine translation and machine learning to analyze and compare them.
Recent innovations in machine translation make it possible to systematically compare the discourse regarding a particular subject — in this case, a country — across different languages. This enables us not just to see whether sentiment associated with a country (how positively or negatively it is described) has changed over time, and whether the topics most often discussed regarding that country have shifted along with recent developments, but also to compare and contrast such changes across countries directly.
Such direct comparisons allow us to test, for the first time, several hypotheses about the causes behind the lack of member state reaction to democratic backsliding, as the five countries whose media I study vary on most of these causes: geographical distance, historical ties, political affinity, commercial connections, etc. The findings have implications not just for our specific understanding of how member states handle political problems within the European Union (or fail to do so), but also, more broadly, of how key factors shape one state’s image of another state.