How Movements Use Converts: Case Studies of the Utilization of Conversion in Two Movements

• In Event: 277 - Section on Collective Behavior and Social Movements Roundtable Session (one-hour).
  In Refereed Roundtable: Table 04. Framing 2

Abstract

Previous sociological research on conversion examines the mechanisms increasing the likelihood of a dramatic change in belief or worldview. This study extends our understanding of conversion by looking at how social movement organizations use converts for their benefit. I analyze news articles, blog and website postings, expositional memoirs, and organizational documents covering two recent converts. The first is Abby Johnson, a former Planned Parenthood clinic director who now holds a senior position in three nationally prominent pro-life organizations. The second is Jenna Miscavige Hill, the niece of the current leader of the Church of Scientology, David Miscavige, and a former member of the Sea Organization, the most secretive and authoritative organization within Scientology. After leaving the Church, Hill co-founded an anti-Scientology organization. I find social movement organizations primarily use converts to verify pre-existing claims and theories, demonize the opposition through exposé, gain media attention and other resources, symbolize success, and provide movement actors with inside knowledge of the opposition.

Author

• Alexa Jane Trumpy, St. Norbert College