Stories Matter: How Advocacy Organizations Frame Immigration Reform

• In Event: 223 - Regular Session. Applied Social Research/Evaluation

Abstract

Based on a mixed-method analysis, this report identifies the types of narratives that influential immigration advocacy organizations are employing to argue for specific immigration policies. The research captures the dynamics of this framing contest and interprets its consequences for advocates building public support for comprehensive immigration reform. Three narratives dominate organizational communications about immigration reform: Restrictive/Punitive; Moral/Expansive; and Economic. The Restrictive/Punitive narrative advances policies that restrict immigration and punish those residing in the United States without legal documentation. In contrast, the Moral/Expansive narrative argues for expanding immigration and implementing reforms that better protect immigrant rights. The Economic narrative argues that the immigration system is not aligned with economic needs and advances policies designed to promote economic growth. The research demonstrates that the narratives used by organizations that support restrictive immigration policies the Restrictive/Punitive narrative is at an advantage with respect to both content and form. The Restrictive/Punitive narrative consistently includes values, causes and solutions. In contrast, the Moral/Expansive narrative identifies problems within the current immigration system, but it does not consistently explain the causes of such problems or offer viable solutions. The Economic narrative provides clear policy solutions, but is less likely to include diagnostic claims about the problems with the current system or to recruit values to communicate the importance of reform. Organizations that support comprehensive immigration reform would benefit from disseminating a consistent and cohesive narrative. The paper concludes with communications recommendations for organizations seeking comprehensive reform.

Author

• Moira E. O'Neil, FrameWorks Institute