Cougars, Bromancers, and Metrosexuals: Media and Gender Inequality

• In Event: 512 - Section on Sex and Gender Roundtable Session (one-hour).
  In Refereed Roundtable: Table 17. Gender and Media Discourse

Abstract

Social scientists have not paid much attention to terms such as metrosexuals, bromance (rs) and cougars, although they have been extensively used in popular media. In this paper, I subject these media generated terms to a feminist Foucaultian analysis, and reconceptualize these popular terms as “discourses” or disciplinary constructs that emerge at particular historical times to monitor, control, and restrict beliefs and behaviors of men and women.

Author

• Jaita Talukdar, Loyola University-New Orleans