Consuming in New Places: Information and Clientship at Craft Fairs

• In Event: 240 - Section on Consumers and Consumption Roundtable Session (one-hour).
  In Refereed Roundtable: Section on Consumers and Consumption Roundtables (one-hour). Table 01. Places and Spaces of Consumption

Abstract

Most research on consumption looks at patterns of consumption in marketplaces that are stable or long-term. The current paper attempts to full a gap in this literature by investigating consumption in novel marketplaces, those places of consumption that are short-term and new and which consumers have never encountered before. I argue that these novel marketplaces offer important insights into the information seeking behavior of consumers. Alongside this I consider the decoupling of clientship from specific marketplaces.

Author

• Paul James Morgan, University of California-Irvine