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Session Submission Type: Paper Session
This session focuses on the role of certification systems and performance metrics (e.g., for organic, fair trade, green products, socially responsible investment, non profit organizations) in upgrading markets, sustaining non-profit purposes in the economy, and fostering “high road” capitalisms. It takes up critical issues of whether and how certification systems are plagued by “hostile world” conflicts between social and economic agendas, face dilution or diminished capacity as they become institutionalized in markets, and manage those dilemmas.
Between Contestation and Convergence: The Proto-Institutionalization of Nonprofit Performance Metrics - Walter W. Powell, Stanford University
Mainstreaming and Its Discontents: Fair Trade, Socially Responsible Investing, and Industry Trajectories - Curtis D. Child, Brigham Young University
Market Mediators and the Tradeoffs of Legitimacy-seeking Behaviors in a Nascent Category - Brandon H. Lee, University of Melbourne; Shon Hiatt, University of Southern California; Michael D. Lounsbury, University of Alberta
Money Talk, Moral Talk: The Actualization of Hostile Worlds - Lindsay Jean DePalma, University of California- San Diego
Movement-Market Interactions: The Mixed Influences of Environmental Activists and Marketers over Green Products - Todd Schifeling, University of Michigan