Section on Consumers and Consumption / New Research on Consumers and Consumption

Michaela DeSoucey, North Carolina State University

Michaela DeSoucey, North Carolina State University

From Ghetto to Global: Two Local Shopping Streets in New York City - Sharon Zukin, City University of New York-Brooklyn College and Graduate Center; Philip Kasinitz, City University of New York-Graduate Center

Patanjali to Lululemon's Gospel of Sweat: Yoga's Transformation from Identity Movement to $60 billion Market - Deborah Miriam Brown, University of Cambridge; Shaz Ansari, University of Cambridge; Kamal Munir, University of Cambridge

Gated Consumption, Infant Formula, and China’s Affluent Urban Consumers - Amy Hanser, University of British Columbia; Jialin Camille Li, University of Illinois-Chicago

What's the Newport Effect? Music Festivals, Touring, and Local Scenes - Jonathan R. Wynn, University of Massachusetts-Amherst; Rodrigo Dominguez Villegas, University of Massachusetts-Amherst