001 - ASA Social Media Pre-Conference Workshop 01. The Integrative Use of Social Media to Reach Publics

Session Submission Type: Workshop

Abstract

This workshop will examine how to use multiple social media sites in a more integrated fashion. The workshop would include simple points about how to simultaneously post onto multiple social media sites, as well as tips on how to encourage your audience to find and follow you on all your platforms. A second point worth making is what type of content can be posted (images, videos, quotes, etc.). Finally, a more interesting part of the workshop would examine why it is important to have multiple social media sites. 1) There is an issue of format to consider. Different sites are simply better suited for displaying different types of media. 2) Different sites are better suited for dispersing different types of media. The fact that different algorithms are utilized by different social media platforms means that there is no single type of post that will go viral. 3) Different audiences use different social media platforms, so it is necessary to use multiple platforms to engage different publics.

Sub Unit

• Courses

Session Organizer

• Dustin Kidd, Temple University

Leader

• Lester H. Andrist, University of Maryland