Collective Action for the Rainforest: Social Networks and Micromobilization to Protect Clayoquot Sound, British Columbia.

• In Event: 370 - Section on Environment and Technology Paper Session. Advances in Micro-Level Research

Abstract

In 1993 over 850 people were arrested for engaging in civil disobedience to prevent the clearcut logging of pristine ancient temperate rainforests in Clayoquot Sound. This was the largest incident of this type in Canadian history, and has arguably been Canada’s most visible mobilization over a specific environmental issue. This study examines the factors that explain the ongoing participation of individuals in the environmental movement to protect Clayoquot Sound. We focus on the roles of interpersonal social networks and movement identification, and compare their statistical effects with the effects of values and attitudes on the level of participation of individuals in the movement. We compare survey data from members of Friends of Clayoquot Sound (FOCS) – a key environmental organization in this protest -- with data collected from several surveys of the general public, and also from members of a local counter-movement group (a pro-forest industry group that mobilized against the environmental movement). While values and attitudes statistically differentiate members of FOCS from the other groups, these variables do not statistically explain ongoing differential participation in the movement amongst FOCS members. Rather, individual level of participation in this environmental movement is best explained by ego-network centrality, as measured by the number of ties FOCS members have to others in a range of environmental organizations, and by their level of identification with the movement. Implications of this research for more recent mobilizations (such as against oil pipelines) are discussed, as are avenues for future research.

Authors

• David B. Tindall, University of British Columbia

• Joanna L Robinson, Glendon College