African Americans’ Experiences with Alleged Dress Code Discrimination in Urban Nightlife, 2000-2014

• In Event: 148 - Regular Session. Racial and Ethnic Inequality

Abstract

Using news stories appearing between June 1, 2000 and June 15, 2014, I explore the nature of African Americans’ allegations of racial discrimination in the use of dress codes at urban nightclubs. In this qualitative analysis I outline the nature of these incidents and the extent to which they represent what I refer to as “velvet rope racism” (May, 2015). I focus on how these incidents are negotiated between patrons and nightclub management, observing that owners’ counterclaims to accusations of discrimination often imply that the accuser is suffering from “racial paranoia” (Jackson, 2008). I show how these incidents are further complicated by the fact that owners can present dress codes as colorblind standards that help them to address legitimate business concerns. Ultimately, this paper uncovers the nuance and complexity of racism, discrimination and service encounters in everyday use of public accommodations.

Author

• Reuben A. Buford May, Texas A & M University