Power Struggle over Fracking

• In Event: 474 - Section on Collective Behavior and Social Movements Refereed Roundtable Session and Business Meeting
  In Refereed Roundtable 60min: Table 02. Collective Action Frames

Abstract

This study scrutinized the power struggle of two groups (Frack Free Denton and Denton Tax Payers for a Strong Economy) over fracking in Denton by using the theoretical frameworks of value-conflict and social construction. I accumulated data from in-depth interviews (20), newspaper articles, letters to the editor, and campaign advertisements. Since the election resulted in a fracking ban in Denton, this study assumes that anti-fracking grassroots group reached out to the citizens to generate local consciousness of constructing fracking as a social problem. The study suggests seven reasons for the vindication of FFD by Denton voters: FFD made a greater number of claims. FFD proficiently rebutted DTPSE’s claims with its counter claims. FFD recruited a greater number of advocates than DTPSE had managed to mobilize as paid volunteers. FFD had a greater number of claims-making activities compared to DTPSE. FFD claims-making activities were enhanced by artistic and creative events such as puppet shows, concerts, and original art exhibitions (such as sculptures). DTPSE had used traditional venues of claims-making activity. FFD’s grassroots and local lobbying eclipsed the DTPSE’s activities in this area. FFD utilized the local newspaper more effectively than DTPSE. Despite the newspaper’s editorial support for fracking, FFD was able to capture the DRC’s audience without advertising and through activities such as letters to the editor, press releases, guest columns and arranging newsworthy local events that were covered by DRC. In sum, FFD’s “local roots” and the quantitative and qualitative superiority of its claims and claims-making activities ensured its victory.

Author

• Mehmet Soyer, Texas Woman's University