477 - Section on Consumers and Consumption: Consumers, Social Movements, and New Market Relations

Session Submission Type: Invited Session

Description

Consumer social movements have the capacity to not only contest the status quo, but also articulate and enact alternative ‘ways of doing’ consumer markets. The session seeks to ‘change the conversation’ about the role of moral signals in how social movements make claims upon others in order to construct alternative market relations. We aim to move beyond a narrow view of moral sentiments to explore the diversity of motivations through which a more just, collective future might be enacted: sympathy motivated by indignation and compassion, pleasure afforded through propriety and restraint, moral identities affirmed through aesthetics and the pursuit of distinction.

Sub Unit

• Section on Consumers and Consumption

Session Organizer

• Frederick F. Wherry, Yale University

Presider

• Frederick F. Wherry, Yale University

Individual Presentations

• Moral Shock, Corporate Responsibility, and Environmental Disaster - Justin Farrell, Yale University

• Aesthetic-led Pathways to Market Change and Sustainability in the Natural Wine Market - Jennifer Smith Maguire, University of Leicester

• Temper or Tempered? The Double Edged Sword of Social Movement Anger, Motivation, and Mobilization - Katherine DeCelles; Scott Sonenshein, Rice University; Brayden G. King, Northwestern University