281 - Regular Session. Advertising and Consumption

Session Submission Type: Paper Session 100min

Description

Advertising is an integral part of contemporary culture. Discourses and images are important barometer of ongoing social changes but also contribute to perpetuate traditional values. For example, some medias reproduces social inequalities by presenting the work of producing healthy home cooked meals as implicitly feminine, or magazine advertisements helped constructing middle-class identity at the end of last century. The session will also consider the advertising process from the inside with an ethnographic study conducted across two American advertiding agencies and will propose a content analysis of beer branding strategies focusing on microbreweries and the values that are promoted like local attachment or authenticity.

Sub Unit

• Consumers and Consumption

Individual Presentations

• Advertising in Black and White: Constructing the Middle-class in Ebony and Life Magazines (1960s) - Chelsi Chanel Florence, University of California Davis

• Beyond the Local: Places, People, and Brands in New England Beer Marketing - Jeffrey S. Debies-Carl, University of New Haven

• Consuming the Family Meal: News Media Constructions of Home Cooking and Health - Merin Oleschuk, University of Toronto

• The Life of “The Consumer”: The Production and Consumption of Consumer Research in Advertising - Andrew C. Cohen, Yale University

Discussant

• Amanda Koontz, University of Central Florida