Reflexive Colorism: Analyzing Pakistani Newspaper Articles on skin Color Ideologies and Readers’ Reactions

• In Event: 3483 - Open Refereed Roundtable Session
  In Refereed Roundtable 100min: Table 18. Accounts of Trauma, Racism, and Colorism

Abstract

In this article, we explored the issue of colorism in Pakistan with the guidance of various theoretical perspectives including feminism, colonialism, racism and slavery, capitalism, and globalization. By looking at the issue of colorism with a social constructivist stance, we thematically analyzed newspaper articles and readers’ comments as a two-way interaction to outline compact signs of reflexive colorism. Our research shows evidence of reflexive colorism which may be of the interest to scholars working in fields of sociology and anthropology of gender, race and ethnicity.

Authors

• Saman Nazir

• Gabe Ignatow, University of North Texas