Effective Framing Strategies for Policy Changes: A Comparative Analysis of Feminist Policy Campaigns in Korea

• In Event: 2483 - Section on Collective Behavior and Social Movements Refereed Roundtable Session
  In Refereed Roundtable 60min: Table 04. Framing and Social Movement Outcomes

Abstract

This article investigates how framing strategies influence a social movement’s political outcomes. Using qualitative comparative analysis (QCA), I examine how different framing strategies explain the success or failure of eleven feminist legislative campaigns in South Korea. I particularly address the lack of attention in previous research to the interactive effects of frame qualities and the role of non-verbal framing activities in producing social movement political victories. I argue that frame qualities (e.g., frame articulateness and empirically-credible frames) work together to produce political success, rather than having independent effects on movement outcomes. Additionally, I show that non-verbal framing activities, such as strategic silence and broad identity deployment in framing, are as important as the verbal contents of frames in persuading policymakers.

Author

• Minyoung Moon, Vanderbilt University