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Urban researchers tend to understand perceptions of place as reflections of their disordered conditions, with crime, graffiti, and other negative characteristics underlying bad reputations. This study, using the case of a mid-sized United States city, challenges this assumption, arguing that perceptions of place – like all meanings – are not simply responses to stimuli. A process underlying urban reputations is powerful collective groups dividing themselves from the less powerful in order to gain or maintain status and benefits. In contrast to disorder-based views of urban reputations, this boundary-based approach shifts responsibility for disreputable places from the victims of these designations to their perpetrators. This perspective also suggests different solutions, instead of harsh interventions against disorder, to improve a place’s reputation.