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In this study, we examine adoption of the first global disaster risk reduction standard, the Hyogo Framework for Action (HFA), by 186 countries over the 2005-2015 period. Practical accounts emphasize the instrumental benefits of the framework in mitigating potential harm and damage. In this line of thought, national exposure to hazard or the experience of a recent disaster should be likely to promote adoption. Surprisingly, these explanations do little to explain country adoption. Thus, we test alternative explanations for which we found strong support: drawing on neoinstitutional theory, we find that country embeddedness in rationalized world culture, a country’s historical legacy of experiencing disaster, and regional diffusion of the standards promote adoption. Taken together, our results suggest that preparedness against natural disasters is a culturally mediated practice. A core implication of our work is that many of the countries most in need of disaster preparedness may, at present, be the least prepared.