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This paper offers a methodological reflection on re-enactment as a research strategy by exploring the heuristic interplay between performance art and video analysis. The paper revisits a particular position in performance art – Andrea Fraser’s institutional critique qua filmed intervention – in dialogue with a "practice-based video analysis" of recent media announcement of machine intelligence. In so doing, the paper probes the heuristic interest of one brand of performance art for ethnomethodological video analysis, and vice-versa.