Selling the 'Good Guy': Global Dating Agencies and Masculinity

• In Event: 2351 - Section on the Sociology of Sex and Gender Refereed Roundtables
  In Refereed Roundtable 100min: 6. Gendered Romantic and Sexual Relationships.

Abstract

Prior to the Me Too movement, a segment of men in the U.S. and other Western countries began to turn to the global dating industry in order to find more 'traditional' women. Global dating agencies sell their services to men that are frustrated with feminism's influence on society and heterosexual relationships by reassuring men that they are 'good guys' that are desirable to women in other countries. Within the global dating industry, Western men are encouraged to reclaim traditional masculinity. With the advent of the Me Too movement, larger numbers of men are turning to the global dating industry, as it reassures men that they are good guys.

Author

• Julia Meszaros, Lebanon Valley College