Mobilizing Virtual Reality in the Pursuit of Sociological Inquiry: Weaving in Practices from the Field

• In Event: 2201 - Visual Media Presentations

Abstract

Virtual reality—VR—is increasingly taking hold of the public imagination for the immersive potential it holds. Megamovie makers and fortune 5000 companies are investigating the potential of this technology to make the movie experience better for consumers, while companies are seeing if virtual shopping can be scaled up to increase revenues. Consequently, VR is already projected to be a game changer in the media-technical revolution and is currently valued as a multi-billion-dollar industry. What is perhaps less investigated is how this innovation may hold immense potential in shifting the needle on how we think about sociological inquiry.

Author

• Urooj Raja, University of Colorado at Boulder