Search
Program Calendar
Browse By Day
Browse By Time
Browse By Person
Browse By Session Type
Personal Schedule
Sign In
Access for All
Exhibit Hall
Hotels
WiFi
Search Tips
Annual Meeting App
Onsite Guide
How are legitimacy dynamics managed in organizations? While institutional theory indicates that organizational legitimacy is conferred by showing conformity to external widely shared expectations, this research demonstrates another possibility. Drawing on inhabited institutionalism, dyadic operationalization of legitimacy, relational embeddedness, and relational work, I seek to understand how interactions and interpersonal social relations play a role in shaping the complex (both external and internal) organizational legitimacy dynamics. This article demonstrates how social interactions constitute a cultural repertoire of meanings of relations and how what I term “relational maneuvering” – the process of contextually redefining relations based on a given repertoire – reshapes audiences’ expectations and secures organizational legitimacy in daily interaction. Bridging organizational legitimacy and interactions, this article makes two contributions. To legitimacy research, I point out that other than demonstrating conformity to widely shared expectations, adjusting audiences’ expectations can also help organizations confer legitimacy. To inhabited institutionalism, I show that besides the ongoing interactions, formal structure, and organizational goals, the history of interactions also informs the local reaction to institutional myths.