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Worldviews and public attitudes toward gene-edited foods in Japan

Tue, August 12, 10:00 to 11:00am, West Tower, Hyatt Regency Chicago, Floor: Ballroom Level/Gold, Regency C

Abstract

This study investigates public attitudes toward gene-edited foods, highlighting the importance of understanding diverse perspectives shaped by varying worldviews. Utilizing data from a national survey, the research employs a segmentation model to delineate distinct population groups and their attitudes toward gene-edited foods in the context of Japan. Four segments emerged: Communitarian, Environmentalist, Governmentalist, and Individualist. The findings reveal that Communitarian and Environmentalist segments exhibit skepticism toward gene-edited foods, prioritizing environmental sustainability and ethical considerations. In contrast, Governmentalist and Individualist segments show greater support, driven by trust in scientific advancements and perceived benefits. The study underscores the necessity of tailored communication strategies to address the unique concerns and values of different societal segments, fostering more inclusive and effective dialogues about emerging food technologies.

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