Fun and Play among YouTube Content Creators

• In Event: 30280 - Consuming Authenticity: Blurring Distinctions across Work and Play

Abstract

Since its 2005 launch, YouTube has been the premier site for long-form video content. Even within the sea of social media entertainment, YouTube has maintained its significant influence on society and culture. Users have found opportunities to develop their interests and communities. Amateur creators have a platform to showcase their identities and creativity, with the potential for profit. In this talk, I will present findings from a sample of amateur YouTube content creators highlighting the experiences of fun and play in content creation, and YouTube’s commercial influences on creativity.

Author

• Bhoomi K. Thakore, University of Connecticut