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This roundtable session is open to a wide variety of research that touches on areas of consumers and consumption. Potential topics could include, but are not limited to: trends (e.g., how framing and discourse can influence agendas and related consumption), ongoing (re)construction of taste, the influence of AI and emerging technologies, identity and aesthetics, constructions of space and place, consumer power and ethics, and how the setting of a “consumer society” influences/is influenced by socio-political dynamics.