30600 - From Scholar to Source: Navigating the Media with Journalists

Description

Discover why sharing research with the public matters and how media exposure can benefit both researchers and institutions. Panelists will offer practical strategies for crafting compelling messages, working with communications teams, and navigating media interviews. They will also share real-world experiences and lessons learned. The session concludes with a Q&A.

Sub Unit

• Pavilion Talks

Presenters

• Ernesto Castañeda, American University

• Juanita J. Chinn, US Dept of Health and Human Services