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A large focus of human trafficking literature has been on the victims, trends of the crime, and suggestions for how to improve anti-trafficking measures through service providers, law enforcement, and policy changes. Little research has focused on the public perceptions of human trafficking. The purpose of this paper is to examine the public perceptions of human trafficking in Israel and its effect on apathy. This paper addresses how the general public views human trafficking and their level of concern for victims. It then measures how apathetic the general public is based on their level of involvement in anti-trafficking measures.