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State decriminalization of marijuana has created new state-legal (but federally illegal) employment and investment opportunities. This study examines the experiences of people entering the marijuana production market for the first time during decriminalization, or returning it to it from a multi-year hiatus. Using qualitative interview data from a sample of active marijuana growers in four states, the study highlights market entry pathways, organizational structures, and the social learning process of marijuana growers operating during decriminalization. The results indicate distinct differences for those entering as upper-level investors compared to lower level garden tenders and trimmers. Additionally, they demonstrate the importance of mentorship in this industry, as well as knowledge acquired through various media. These findings have significant implications for the politically charged arena of marijuana legislation, such as social justice concerns over limited opportunities for new legitimate businesses, and the promotion of safer marijuana production practices.