Exploring Concept Mapping and Q-sorting as a Combined Mixed Methodological Approach

• In Event: Advances in Measurement

Abstract

Concept mapping and Q-sorting, two research approaches that use quantitative methods to explore subjective opinions and perspectives, present two possible strategies to meet various research needs. In the context of intersectional research, which requires a comparative approach to identify differences in experiences and conceptions, these methods support exploration of the ways in which diverse groups of young people conceptualize constructs such as privacy, while at the same time allowing identification and analysis of differences across groups. This paper will present a critical examination of the literature on concept mapping and Q-sorting along with preliminary findings that uses these techniques (in combination) to examine gender differences in perceptions of the personal/private nature of one form of social network information. The results of this analysis will shed light on whether young men and young women share views on the sensitivity of the kinds of personal photographs typically posted in online social profiles. The critical analysis and results will be discussed in relation to the question of whether these research strategies support the goals and principles of an intersectional approach to privacy and surveillance, and therefore provide an appropriate method for studying youth experiences of surveillance and social media through an intersectional lens.

Author

• Sarah Heath, University of Ottawa