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The advancement of technology has broadened the possibilities for women working in the sex industry. In particular, the use of online classified advertisement websites has become a prominent way to promote an escort’s services to potential clients. This study utilized data from over 1500 online advertisements from the Buffalo, New York region to examine escort profiles. Specifically, escort characteristics presented in their online advertisements will be reviewed and examined across various attributes, such as race, ethnicity, age, and price. The study results indicate that escort profiles vary based on their attributes, as well as their use of language, symbols, and photography.