Qualitative And Implementation Findings From An Anti-Gang Campaign Evaluation: The End Gang Life School-Based Component

• In Event: Gang and Group Violence Interventions: From Theory to Practice

Abstract

Gang violence and gang activity (including drug trafficking, money laundering, weapons smuggling, and other illegal activity) has long plagued the province of British Columbia (BC), particularly the Lower Mainland region. In particular, young people are at risk of gang involvement, with many gangs recruiting youth in their mid to late teens to participate in ‘dial-a-dope’ drug trafficking ventures. This study examines student perceptions and recall of the End Gang Life campaign, which aims to dispel common myths about gang life and promote the harmful consequences of gang involvement. Thematic analysis of qualitative responses from 1,372 students from 7 high schools who were exposed to the End Gang Life campaign revealed findings related to student satisfaction with the program and recall of campaign materials, including posters and presentations. Students favoured presentation content that included real-life examples of gang violence, personal stories from End Gang Life presenters, and descriptions of local gang-related incidents. Observation data revealed a number of successes and areas for improvement in the implementation of the program, including technological challenges and student engagement. Recommendations for the program are discussed with implications for future studies examining gang prevention efforts targeted to a general school audience.

Authors

• Natalie Beck, Simon Fraser University

• Jennifer Wong, Simon Fraser University