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Sykes and Matza (1957) proposed five neutralization techniques that rationalize criminal behavior: denial of injury, denial of responsibility, denial of victim, appeal to higher loyalties, and condemnation of the condemners. Their techniques have been applied many of crime typologies, but this project focuses on an area where application has been minimal: sexual assault. Additionally, it does so in a novel way with the researchers arguing that society, as reflected by the media, “neutralizes” rape through its perpetuation of myths. To explore this idea, a research team analyzed the first 10 seasons of the longest running, prime-time television show, “Law & Order: SVU” (1999-Present). They transcribed dialogue involving rape myths and applied Sykes and Matza’s five neutralization techniques. While all five techniques manifested in the show’s dialogue, the most common were denial of victim, denial of responsibility, and denial of injury. The first presented as victim-blaming, the second as negation of offender responsibility, and the third as reframing of the incident (e.g., “It wasn’t actually rape”). The results support a naturally, well-fitted application of neutralization techniques to rape myths, warranting further investigation. Understanding the myths that are used on screen may enable a more in-depth conversation regarding their perpetuation off screen.