School Complacency and Media Framing of Collegiate Athletes Accused of Sexual Victimization

• In Event: Contemporary Issues in Gendered Violence: Radicalization, Media Framing, and Researcher Wellbeing

Abstract

In 2015, the Southeastern Conference (SEC) passed a policy “barring the signing of any athlete disciplined for…sexual violence at another college stop." In addition, the National Collegiate Athletic Association (NCAA) implemented a policy in 2017 requiring athletes to complete sexual assault education once a year. Despite these policies, athletes can continue competing until the school investigation has closed. In this study, we examine how athlete success (e.g. points scored, NIL contracts) and media coverage surrounding the sexual violence is framed, and how that might affect the decision to let them play. Using a content analysis approach, we analyze news articles, opinion pieces, and broadcast media coverage to assess differences in framing, language, and overall tone in reporting on these cases. Specifically, we explore whether media coverage varies based on factors such as the athlete’s race, status within their team, and the severity of the allegations. Additionally, we investigate whether narratives surrounding these athletes emphasize their athletic achievements, minimize victim accounts, or shift blame. Our findings contribute to the broader discussion on media bias, sports culture, and institutional responses to sexual misconduct, highlighting the role of news media in shaping public perceptions of athletes and accountability in collegiate athletics.

Authors

• Kelsey Westbury, University of South Carolina

• Sarah Rogers, University of South Carolina