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Incels, men who self-identify as involuntarily celibate, engage in various strategies to enhance their physical appearance in hopes of attracting a suitable female partner, a practice known as looksmaxxing. This study examines discussions from an online incel forum to identify these strategies and analyze their potential psychological and behavioral risks. Using summative content analysis, this research uncovers key themes related to the preparation for, perceptions of, and experiences with looksmaxxing, many of which align with self-harm behaviors. Additionally, descriptive statistics and multivariable regression analyses are employed to examine users’ non-identifiable information, including self-rating systems, frequency of posting, use of hate speech, banned status, and the prevalence of incel-specific vocabulary that may predict self-harming behaviors. Findings suggest that looksmaxxing discussions often reinforce body dysmorphic tendencies and self-destructive behaviors, highlighting the role of online communities in shaping harmful ideologies. These results underscore the need for further research on online radicalization, mental health interventions, and platform policies aimed at mitigating harm within incel spaces.
Selma Younes, University of Cincinnati
Kaylin Coe, University of Cincinnati
Tala Hamdan, University of Cincinnati
Allison Cisternino, University of Cincinnati
Qaseem Tak, University of Cincinnati
Sam Lambert, University of Cincinnati
James Kuhlman, University of Cincinnati
Emily Dinnino, University of Cincinnati
Samantha Ernest, University of Cincinnati
Sami Rowlett, University of Cincinnati