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True crime, a genre that presents real cases of harm in a compelling narrative style, enjoys widespread popularity in the U.S. and internationally. While much research has examined true crime’s content and audience engagement, little attention has been given to the voices of co-victims (i.e., the loved ones of those who are missing or have been harmed). To address this gap, this study draws on in-depth, semi-structured interviews with 20 co-victims, exploring their perspectives on ethical storytelling in true crime media. Interviews revealed key themes regarding ethical true crime production, including the importance of 1) engaging with respect and empathy, 2) centering the victim or missing person, and 3) obtaining consent from victims' loved ones. Co-victims also highlighted positive experiences with producers who demonstrated genuine care and concern for their loved ones. Implications for responsible and ethical true crime storytelling are discussed.