Poster #14 - An Analysis of Rhetorical Trends on Religion-Based Hate Crimes at U.S. College Campuses

• In Event: ASC Poster Session II

Abstract

Rhetoric shapes the public’s perception and response to social issues. College campuses are large hotspots for politics, usually filled with politically active young adults who may be susceptible to prevailing rhetoric in the political climate and the media narratives. In the context of conflicting rhetoric, this is often manifested as incidents of hate crimes and discrimination toward “blamed” groups. In light of this, this study addresses the intersection of political and media rhetoric and religious-based hate crimes on American college campuses. This study aims to analyze trends in media rhetoric on religion-based hate crimes at U.S. college campuses spanning 3 years (2022-2025). Using content analysis of mainstream media articles and Google Trends data from January 2022 to June 2025, we examine the themes and subcategories associated with religion-based hate crime trends. We expect to find a steep increase in hate crimes following major events where specific groups are “blamed” and targeted by the media. The ripple effects of hate crimes on broader college communities may also be negatively influenced by political and community rhetoric. The implications of the study will be discussed concerning current political climates and the media’s accountability.

Authors

• Alec Friedman, University of Pittsburgh

• Rhea Yadav, University of Pittsburgh