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This project looks at how online gambling has become normalized in the United States and the harm it may cause for individuals and communities. It will explore two interconnected areas. The first area looks at what the industry does, covering areas such as state regulation and profit, advertising, and gambling application design/mechanisms. The second will focus on what the industry does to people, including those using online gambling platforms, the people who are being bet on (e.g. athletes, celebrities, and public figures), and individuals whose knowledge of the industry creates legal and ethical risks. To investigate these areas, the research plans to draw on surveys, semi-structured interviews, app interface documentation, social media content analysis, and secondary data sources. The project hopes to contribute to ongoing discussions around corporate accountability, and whether current policy responses are adequately equipped to recognize and respond to the harms this industry may be producing.