Moguls, Muses & Mums: Russian Businesswomen & Social Media

• In Event: Russian Social Media and the Role of the Intellectual

Abstract

This paper examines how Russian businesswomen such as Miroslava Duma and Dasha Zhukova create, market and leverage themselves and their businesses through social media. It explores the questions of why these women have embraced online culture, while also discussing important intersections between their activities on social media and the 19th century "woman question."

Author

• Jill Mackenzie Martiniuk, University of Houston