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Ethical criticism is indeed a challenging issue. Sometimes it might be difficult to differentiate between ‘ethical’ and ‘unethical’. It might be judged differently by insiders (who participate in possible unethical actions) and outsiders. For example, corruption at the firm level. Not the lack of transparency in the privatization of state enterprises, raiding or the role of oligarchs, but rather corruption, for example, in the purchasing department when choosing new suppliers, or in the human resources department when recruiting and promoting new staff, or in using company resources for private purposes among top managers? Is this also a challenge, or a common way to get things done, or even an effective tool to run a business? There are not so many studies on corruption at the firm level (not only in Eastern Europe, but even globally), much less on how to deal with it. This does not mean that the problem does not exist: just that it has remained under-researched for many reasons (see the recent discussions in de Jong and van Ees, 2014 and Shekshnia et al. 2017).