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The paper explores the question of cultural recycling in contemporary Russian fashion, focusing on the case of Gosha Rubchinskiy. In the last few years, his nostalgic remixes of the Soviet-era military- and sportswear, the 90´s cargo-cult fashion, youth skateboarding culture and rave aesthetics have gained a global recognition. I will discuss the biopolitical dimension of Rubchinskiy’s fashion and art projects during the period of 2008-2017 (collections, runway shows, documentary films, photography etc). Rubchinskiy’s visual representation of new Russianness as queer Other and his conservative homoeroticism will be analyzed as a transgressive form of contemporary Russian patriotic masculinity.