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The purpose of the paper is to understand the transnational artistic exchange within the Non-Aligned Movement as a cultural tool for strengthening the cohesion between its member states and aggregating alternative discourses to the two (Soviet and American) dominant ones during the Cold War era. Thus, the author uses the framing theoretical perspective (Snow et al., 1997; Gamson and Meyer, 1996) in order to highlight the relations between art and political solidarity through the analysis of some exhibitions organized in Yugoslavia and the so-called Third World countries. The main hypothesis of the paper is that the artistic international exchange largely contributed to the creation and use of new meanings and narratives that eventually generated frame resonance in terms of geo-political strategies.