Ukraine's Nation Branding in the Face of Russian Propaganda and Disinformation

• In Event: Russian Discourse and Information Warfare: Linguistic Insights and Strategic Responses

Abstract

This paper explores Ukraine's nation branding amidst the pervasive influence of Russian propaganda and disinformation, analyzing Ukraine's strategies to shape its global image while combating the various propaganda campaigns orchestrated by Russia. The impact of Russian propaganda on Ukraine's nation branding efforts is examined, alongside an analysis of the tactics utilized by Russia to distort perceptions of Ukraine. By shedding light on this critical intersection between nation branding and propaganda warfare, this paper provides insights into the broader dynamics of information warfare and the challenges nations face in communicating their identities amidst external pressures.

Author

• Viktoriia Savchuk Kennet, U of Maryland, College Park