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Before Russia's full-scale invasion, the Ukrainian media landscape was characterized by the general trend toward the dominance of the online public as the main information resource. New trends emerged after February 2022. TV shows of private and state TV channels were replaced by a state-sponsored news telethon United News to inform the population of Ukraine in case of an emergency. The telethon played a major stabilizing role during the first six months of the war. Later on, the incessant attention to the official information decreased especially after it became clear that the state had withstood the first strike. Interest in alternative sources began to grow. Such transformation in time and content is investigated, based on sociological data and analytical reviews. That allows us to catch tendencies of the development of the Ukrainian media landscape and its prospects. The information hygiene in media as a component of the culture of vigilance in wartime is analyzed.