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While the desire of major powers for spheres of influence in smaller states has been extensively researched, the role of public opinion in such states remains understudied. Using a series of Central Asian Barometer surveys, this paper explores the elements associated with individuals' foreign policy preferences in lesser powers neighboring larger ones. We focus on the interplay between ethnic identity, language, and information sources that are associated with individuals’ views of major powers – China, Russia, and the United States.