Social Media, Satire and Political Resistance: The New Bulgarian Female Influencers

• In Event: Media Discourses of War and Politics: Perspectives from Bulgaria and Ukraine

Abstract

Bulgaria has faced significant political instability since 2021, with a record number of elections, rising populist factions, and an overall implosive political landscape. Social media has become a crucial platform for political discourse, activism, and mobilization, particularly among female influencers challenging both mainstream media and dominant masculine narratives. This presentation explores the digital activism of several female Bulgarian influencers on Instagram and TikTok, highlighting their strategies of feminist resistance and political engagement, while emphasizing the importance of understanding how digital platforms can empower marginalized voices and drive social change in new discursive spaces.

Author

• Elza Ibroscheva, Southern Illinois U Edwardsville