Promotional Geopolitics and the Russia-Ukraine War

• In Event: Media Discourses of War and Politics: Perspectives from Bulgaria and Ukraine

Abstract

This presentation will focus on the promotional logics of today’s global informational environment and analyze how they shape Western media coverage of the Russia-Ukraine War. While the links between media, conflict, and the promotional industries are not new, the role of promotional discourses and practices has expanded in the context of declining trust in the news, increasing dominance of commercial digital platforms, fragmentation of the information space, and the proliferation of disinformation. This study proposes the concept of “promotional geopolitics” as a way to theorize the shifting logics that shape global media agendas in relation to violent conflict today.

Author

• Nadia Kaneva, U of Denver