#CollegeBound: An examination of the power dynamics that influence university engagement and recruitment efforts on social media.

• In Event: General Conference Roundtables
  In Roundtable: Table 19: Culture, Retention, and Engagement

Abstract

Student voices are instrumental to how institutions of higher education function. The advancement of social media has increased visibility for students, and it is student affairs practitioners who must discover its value. This study examines the power dynamics that influence university recruitment efforts on social media.

Author

• Sacha Sharp, Indiana University