The Future of Social Media and Internet Marketing: Social Media Challenges, Consumer Trends, and Ethical Memes

• In Event: Research Division - Research-in-Progress Presentations

Abstract

The Future of Social Media and Internet Marketing: Social Media Challenges, Consumer Trends, and Ethical Memes provides insight on registered members’ usership of social media. It analyzes one’s social media usage for entertainment and necessities during the Coronavirus (COVID-19) Pandemic in 2020. The social impact theory was applied to perceive one’s social influence to partake in social media challenges, trends and memes. A content analysis and literature review were conducted for an analysis of a member’s social influence online. The researcher found users involvement of social media challenges, trends, and memes kept people safe and entertained the COVID-19 quarantine. It also provides insight on the purpose, and users’ attraction to the phenomenon of the blogosphere.

Author

• Yerodin Carrington, Regent University